Social Networking policy has just been updated
Organizations who have been most successful with social networking efforts take time to survey the community, understand the values and rules of engagement. In short, they pay attention to the culture and identify what is accepted before they join. When they join, the organizations who have had success within social networks remember that this isn't a place for traditional public relations tactics but a place for engagement.
The Social Networking policy has just been updated with:
- Added Social Media Specialist job description
- New Social Networking Compliance Agreement Electronic Form;
- New Social Networking best practices for individuals and;
- Meet the latest security compliance requirements
C-Level executive are now aware of the associated dangers of social networking. This policy mitigates these and other risks, including:
- Inadvertent disclosure of confidential information
- Allowing third parties to run applications that have access to user and company e-commerce profiles.
- Cyber-slacking is a genuine concern.
- Risk to your company's reputation. Social networking is more public and less formal than company e-mail which increases risks
- Viruses and spyware can target the company and it products/services
Social networking is going corporate. The popular technology used by millions of people to share ideas and photos on MySpace, Facebook, LinkedIn and others is catching on at companies to improve productivity and communication among workers. Private, internal social networks make sense as companies grapple with a slumping economy that has made travel cost-prohibitive even as work forces are spread out as never before.
The issue faced by enterprises of all sizes is ensuring that the right message is being communicated in a consistent manner. The first step in achieving this objective is to have a uniform social network policy.
Social networking is now significantly more complex with the addition of GDPR and the recent California Privacy Act. Questions will arise as to what data can be placed on public boards and how will that be managed.
Not only is much of the data public, but via re-posts and re-broadcasts of Tweets and Facebook business pages, just how does data get removed, how is it archived, and who has access to the information.
Ownership of "personal" information according to all of the mandated requirements remains with the user. They can limit what is stored, how it is re-distributed, and/or sold.