Video Content Management
Video and Website Content Manager Job Description now a critical new role
Enterprises must face the fact the video is a key element of their future internal and external messaging strategies. Adopting an internal video presence is a must as companies post marketing and training videos on YouTube, making them accessible to employees -- and the rest of the world. The longer IT departments wait, the more likely that company video is going to turn up on YouTube.
Rich media, such as live and on-demand streaming video and audio, provides users with a more complete learning experience by synchronizing additional text, graphics, interactive components, and control elements with video and audio. Benefits of using rich media for employee and partner training include saving time by reducing or eliminating the need to travel, lower costs for employee and partner training, and the ability to capture the attention of e-commerce customers.
Online content can take many forms, including plain text, links, database content, still images (illustrations, photographs, diagrams), animation, audio, video, interactive devices (forms, forums, chat rooms, polls, questionnaires, etc. ). The main responsibility of the video content manager is for the creation or acquisition of verbal content (primarily textual but also audio), although a close relationship with other media specialists, such as graphic designers, will almost certainly be required.
Video and Website Content Best Practices
The most important prerequisite for have video content on the internet is to have a standard approval and distribution process along with a robust infrastructure. Best practices include:
Authoring Guidelines
- Use subject matter experts throughout the company and implement a approach which focuses on quality implementation
- Have graphic standards with consistent styles including image and font standards
- Limit "slides" to eight lines with no more than eight words per line
- Use a standard content structure - Tell them what you are going to tell them, tell them, and then tell them what you told them.
- Keep it short and use the viewers time efficiently
Planning Guidelines
- Have clear goals and objectives for content creators and content viewers
- Create clear summaries that state the purpose of the content and methods to access it
- Use techniques that create a clear flow that leverages technology to present the content in a way that the viewer can easily understand it
- Create feedback mechanisms that all the viewer to interact with the content's authors and the company.
Video and Graphics
- Use professionals and or the latest video and graphic tools to create streaming and on-demand videos - this is not time for leaning - company image is critical
- Use Hi-Def equipment
- Use neutral backgrounds for videos
- Use a tripod - do not zoom in and out for video and use standard transition for sides. You want to have viewers focus on the content not try to guess what technique that you are going to be using next
Actors and Lighting
- Vanilla is best - Do not do anything that detracts from the facts or ideas that you want the viewer see
- For men - avoid small stripes, herringbone, loud and plaid patterns and shiny objects like tie clips
- For women - use solids and jackets and blouses versus dresses avoid flashy jewelry and "sexy' cleavage
Job Descriptions
You can get a job description for the Manager Video and Website Content and other position in the Janco HandiGuide. The job descriptions come in PDF and/or MS WORD .docx formats.
Order IT Job Description HandiGuide Sample Description Download TOC
Also included with the HandiGuide are tools to help you expand, evaluate and define your enterprise's unique additional required. Those tools include:
- Job Evaluation Questionnaire
- Position Description Questionnaire
- Job Progression Matrix (Job Family Classifications)
- Sexual Harassment and other key employment issues
- Best Practices for resume screening
- Best Practices for phone screening
