Role of Social Media in Brand Building - Brand Manager Key

Social Media Can Help Build Your Brand

Social Networking PolicyIf people don’t see your business on line, it’s likelier that they would not know it even exists. That’s why many marketers and advertisers are bringing their A-game into one of the most used digital platforms today: social media.

Of course, many other digital marketing strategies, including email marketing and search engine campaigns, offer unique benefits.

Still, social media is one of the most, if not the most, effective digital marketing tool for cementing your business reputation on line.

Social Media Specialist

The Social Media Specialist manages the social network presence of the enterprise reputation and brand. The individual nurtures a growing audience of fans and followers. Through social media activities the social media specialist builds more brand awareness, consideration which ultimately should drive more revenue to the enterprise.

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Digital Brand Manager

The Digital Brand Manager is not only a brand and product line expert, but also a seasoned technology expert. The Digital Brand Managers is responsible for the adoption of social media technologies across the entire business. As with most top level technology and brand management titles, the responsibilities are set by the organization's C-Level executives.

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How Social Media Can Help Build Your Brand

In November 2007, Mark Zuckerberg, the founder, chairman, and CEO of Meta (formerly known as Facebook), launched Facebook Ads. He described Facebook Ads as a “completely new way of advertising on-line,” through which brands and businesses worldwide can create brand pages to engage with their target audience. This event may have laid the foundation for the future of social media marketing, including the multi-billion dollar influencer marketing industry.

Today, social media has become a crucial aspect of many businesses’ efforts to raise brand awareness.

Below are some ways social media can help establish your brand.

Engage Consumers

Having an Online presence and staying active on digital spaces like Facebook, Twitter, Instagram, and TikTok can be an excellent way to engage and connect with your target audience more authentically. This ability to interact with consumers can give your page a competitive advantage. At the same time, it can help your understanding.

The more you see eye to eye with your audience and be in the loop of emerging trends, the likelier you’ll build a loyal consumer base and establish your brand.

Amplify Subcultures

There’s a good chance that most people you know, if not all, have social media accounts. Research showed that around 4.26 billion people used social media globally.

Social media users don’t go on the platform to talk to just anyone and engage in random conversations. Most of these people use their accounts to connect with groups of like-minded people on line communities focusing on a particular topic or interest.

For example, there are open-for-all digital spaces where members of anime, K-pop, and other phantoms interact. These communities let members post original artwork, memes, and other interest-specific content.

Many business owners and marketers consider these “subcultures” good places to engage with social media marketing campaigns, such as influencer marketing. While subcultures are nothing new, social media has democratized and expanded them significantly.

With a few clicks, anyone can become a part of any subculture, and participants' interactions flow freely between the web, the real world, and traditional media. Together, members are developing new concepts, products, practices, and aesthetics without relying on mass-culture gatekeepers. This amplification of subcultures can benefit small businesses that want to establish brand authority in a particular niche.

Capitalize on People’s Digital Habits

United Kingdom and United States citizens spend over two hours interacting on social media daily. That's ample time to grab and engage people’s attention with your brand.

Many social media users share and posts photos and videos to build their networks and explore new hobbies, skills, and events. Some are mere spectators, but most are probably on social media to participate and catch the attention of others.

Whatever specific reasons people have for hopping on social media sites, businesses have plenty of opportunities to target a particular market segment and build their brand.

Social Media Strategies for Brand Building

Social Media Strategies for Brand Building

Below are some ways to use social media for brand building:

  1. Choose a suitable platform to reach your target market.

    Once you've crafted a detailed buyer persona, you can dig into each social media platform's specifics. If you have the technical know-how, you can analyze various metrics, including the number of users, demographics, and engagement. Alternatively, you can work with a digital marketing agency with proven experience and expertise. Marketing specialists can create test accounts and engage a potential market to determine what platforms work best for your brand and what content you should develop for maximum engagement.

  2. Target a specific audience and say something helpful to them.

    Spending your advertising budget on reaching as many people as possible is tempting. However, social media changed the way businesses connect to an audience. Consider building an engaged audience instead of targeting a big one. Look for relevant on line communities for your business and engage with them. Once you have identified these groups of potential buyers, don't overwhelm them with ads. Subgroups are usually skeptical of pop culture and immediately call out superficial and fake elements. Spend time learning about these communities and what they like and dislike. You can use this information to adjust your products or services and make sales-boosting updates.

  3. Be available and authentic.

    Businesses should also remember that social media users want as much attention as they do. There are various ways to stay available for anyone who wants to interact with you. For example, you can consider the following options:
    • Integrating your service portal with social media
    • Posting clearly defined hours to establish response expectations
    • Using community message boards

Remember that there may be better strategies for your preferred platform than a stream of posts. Social media strategies should go beyond posting schedules. Honest engagement with a community is the goal. You can start by participating in relevant threads.

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