How to Implement Omni Commerce -- the Wave of the Future -- Includes Blockchain
Business to Business systems are now moving towards the new e-commerce paradigm - an ERP that covers both internal and external applications
How to Implement Omni Commerce -- the Wave of the Future - SmartPhones and tablets are changing the way the way people and business browse the Internet, shop, provide service and communicate with suppliers, customers and associates.
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Omni-commerece is an integrated “all-channel” approach to sales and marketing that seeks to deliver consistent, seamless, personalized experiences to customers. Omni-Commerce arose as a way to harmonize sales and marketing efforts. Those efforts were often fragmented and fell short of delivering on evolving customer needs. Omni commerce simply extends multichannel concepts to focus on integration.
The emergence of omni commerce as a philosophy reflects the rising importance of payments as a cornerstone in each customer journey. Omni commerce is about organizing your retail strategy toward the goal of creating simple personalized shopping experiences that aare favored by customers—and improve the bottom line.
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CIOs need to have the right foundation. Leadership begins with having a strategy in place that works and then having the right people in place to create and implement them. Factors to consider include
- Platform consistency. Here's where the rubber meets the road in an omni-channel world. Will the customer / user have the same experience on the web, in the brick and mortar facility and on their mobile devices? Accomplish this by breaking down internal silos and centralizing operations, people and product information.
- Implement a flexible platform. The technology platform is critical to a successful omni-commerce strategy. Is it scalable? Is it designed to promote a rich, immerse experience? Making the right investment in the right platform can also help support a best-in-class content strategy.
- Keep emerging platforms in mind. Mobile and social platforms should be part of successful experience-driven omni commerce if executed strategically. Mine available data to see which mobile channels your customers / users use most, and embrace them. In addition, social engagement requires a commitment to authenticity. Brands must be prepared to drive relevant dialog with consumers and users in the social world.
- Ensure IT and marketing agility. Look for out-of-the-box adaptive components that speed implementation time for new and updated sites. Look for platforms that include reporting, metrics, merchandising and marketing tools that enable enterprises to perform rapid and flexible customization of product pages, shopping cart and checkout options based on target visitor segmentation and evolving merchandising strategies.
e-Commerce Omni Commerce Strategic Planning Toolkit
Whether your organization is a retailer, or a manufacturer or distributor, customers and users want one solution: A consistent, compelling experience that crosses all platforms no matter if they in a brick and mortar faculty, on-line, or through social or mobile channels.
The Omni Commerce Strategic Planning Toolkits helps to create an environment in which an enterprise can build an agile customer/user-centric brand solution
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Download Selected Pages Omni Commerce Strategy
